If You Aren’t Attracting Your Target Market, You Don’t Know Enough About Who They Are
If you have difficulty attracting new business and are not getting the attention of your target market, this could be ...
Marketing – How Do You Know That Your Marketing Activities Are Successful?
We expect to have a lot of clients when we market our services. Although it sounds like a beautiful fantasy, ...
Marketing – What Can You Realistically Expect From Your Marketing Activities?
Many business owners have unrealistic expectations of the results they want when they embark on a marketing campaign. It is ...
Marketing – Ways To Assess Your Marketing Efforts When It Seems They’re Not Working
You have spent hours, weeks, and months marketing your service business. Is there a new business? What's wrong? It's not ...
Marketing – How Do You Ascertain the Right Criteria To Qualify Clients For Your Services?
Clarify the criteria that you use to determine prospects who are potential clients for your services. You want to identify ...
Marketing – What Does a Prospect Need to Know About Your Business to Become a Client?
Marketing your services is challenging because prospects need to understand your business before they will decide to be your clients. ...
Marketing Writing – You Can’t Sell Your Services Without a Clear Marketing Message
It could be that your marketing message is unclear, and you're having difficulty selling your services. If a prospect is ...
Are You Drinking Your Own Kool-Aid?
When a company becomes too attached to its products and services, it is known as "Drinking The Kool-Aid". This refers ...
How to Align Your Value With Your Pricing
Are you a homeowner who has increased your prices in recent months? Let me congratulate those who answered yes! Some ...
5 Reasons Analytics Should Be Part of Your Marketing Strategy
Analytics is an integral part of today's marketing strategy. In this highly-tech marketing environment, information changes quickly. There are more ...
